HubSpot Service Hub pricing follows HubSpot's familiar model: generous free tier, expensive paid plans. The value comes from CRM integration. If you're not using HubSpot CRM, the math is harder to justify.
Plans at a Glance
| Plan | Monthly Cost | Annual Cost | Best For |
|---|---|---|---|
| Free | $0 | $0 | 1 agent, basic features |
| Starter | $45/agent | $18/agent* | Small teams wanting CRM integration |
| Professional | $90/agent | $72/agent* | Growing teams needing automation |
| Enterprise | $120/agent | $120/agent* | Large organizations |
*Starter and Professional require HubSpot CRM subscription. Prices shown are Service Hub add-on only.
Important: You need HubSpot CRM (free or paid) to use Service Hub. Factor that into costs.
Free Plan: $0 (What's Included)
Surprisingly functional:
- 1 agent (free forever)
- Ticketing system
- Live chat
- Knowledge base
- Basic reporting
- Team email
Limitations:
- Only 1 agent
- No automation
- Limited customization
- Basic reporting only
Who should use: Solo founders or very small teams already using HubSpot CRM.
Starter Plan: $45/Agent (CRM Integration)
Everything in Free, plus:
- Multiple agents
- Ticket automation
- Custom ticket properties
- Customer portal
- Email templates
Key requirement: Requires HubSpot CRM Starter ($45/month for 2 agents minimum).
Real cost: $90/month minimum (2 agents × $45 CRM + $0 Service Hub included). Service Hub Starter is technically free with CRM Starter, but practically you're paying $45/agent for both.
Who should buy: Small teams (2-5 agents) already committed to HubSpot CRM.
Professional Plan: $90/Agent (Full Features)
Everything in Starter, plus:
- Advanced automation
- SLA management
- Customer feedback surveys
- Knowledge base customization
- Playbooks
- Content assistant (AI)
Real cost: Requires CRM Professional ($800/month for 5 users) + Service Hub Professional ($90/agent).
Example: 5 agents = $800 + $450 = $1,250/month.
Who should buy: Mid-size teams (10+ agents) heavily invested in HubSpot ecosystem.
Enterprise Plan: $120/Agent (Maximum Power)
Everything in Professional, plus:
- Advanced permissions
- Custom objects
- Single sign-on
- Hierarchical teams
- Sandbox
Real cost: CRM Enterprise ($3,200/month for 10 users) + Service Hub Enterprise ($120/agent).
Example: 10 agents = $3,200 + $1,200 = $4,400/month.
Who should buy: Large enterprises (50+ agents) fully committed to HubSpot platform.
The CRM Requirement Reality
Service Hub doesn't exist in isolation. You need HubSpot CRM:
| CRM Plan | Cost | Service Hub Included? |
|---|---|---|
| CRM Free | $0 | Service Hub Free only |
| CRM Starter | $45/month (2 users) | Service Hub Starter included |
| CRM Professional | $800/month (5 users) | Service Hub Professional add-on |
| CRM Enterprise | $3,200/month (10 users) | Service Hub Enterprise add-on |
Bottom line: Factor CRM costs into your budget. Service Hub pricing assumes you're already paying for CRM.
Implementation and Setup Costs
Getting started with HubSpot Service Hub requires more than just subscription fees. The initial setup typically takes 2-4 weeks for basic configuration and 2-3 months for full deployment across all channels. You'll need to configure ticket pipelines, automation workflows, knowledge base articles, and integrate with your existing tools.
Data migration from your current helpdesk can cost $2,000-5,000 if you use HubSpot's professional services, or you can handle it internally with CSV exports. Historical ticket data, customer records, and knowledge base articles all need transferring. The complexity increases if you're migrating from enterprise tools like Salesforce Service Cloud or Zendesk Enterprise.
Training your team adds another hidden cost. While HubSpot offers free Academy courses, most teams need 20-40 hours of hands-on training before agents become productive. For a team of 10 agents, that's 200-400 hours of lost productivity during the learning period. Some organizations hire HubSpot-certified consultants for team training, which costs $150-300 per hour.
Hidden Costs to Consider
Beyond the obvious subscription fees, several factors increase your total cost of ownership. API call limits on lower tiers may force upgrades if you have heavy integration usage. The Operations Hub ($200-800/month) becomes necessary for advanced data sync between HubSpot and external tools.
Custom reporting requires Report Builder add-ons on lower tiers. If you need advanced analytics, factor in $200-500 monthly for the Marketing Hub integration. Phone calling requires Twilio integration with per-minute charges, unlike competitors that include voice channels in base pricing.
Support costs escalate too. Free plans get community support only. Paid plans include email support, but phone support requires Professional tier or above. Critical business issues may need the $3,000+ onboarding package for priority support queues.
Migration from Other Platforms
Switching to HubSpot Service Hub from competitors involves significant transition costs. The platform offers migration tools for Zendesk, Freshdesk, and Salesforce, but these handle only basic data transfers. Custom fields, automation rules, and complex workflows require manual rebuilding.
Plan for 4-8 weeks of parallel operation where both old and new systems run simultaneously. This ensures no customer requests fall through cracks but doubles your software costs during transition. Most teams schedule migrations during slower business periods to minimize disruption.
The good news: once migrated, HubSpot's unified platform reduces ongoing integration costs. The bad news: the unified nature makes it expensive to leave later. Exporting data is possible but expect to lose workflow configurations and historical analytics.
Hidden Costs
| Add-On | Cost | When You Need It |
|---|---|---|
| Additional CRM users | $45-120/month | Beyond base CRM limits |
| Marketing Hub | $45-3,600/month | Email marketing integration |
| Sales Hub | $45-1,200/month | Advanced sales features |
| API access | Included | Custom integrations |
Real-World Cost Examples
Small Team (3 agents, Starter)
- CRM Starter: $135/month (3 users)
- Service Hub: Included
- Total: $1,620/year
Mid-Size Team (10 agents, Professional)
- CRM Professional: $800/month
- Service Hub Professional: $900/month (10 × $90)
- Total: $20,400/year
Large Team (25 agents, Enterprise)
- CRM Enterprise: $3,200/month
- Service Hub Enterprise: $3,000/month (25 × $120)
- Total: $74,400/year
Is HubSpot Service Hub Worth It?
If you're using HubSpot CRM: Yes. The unified customer view drives efficiency that justifies the premium.
If you're not using HubSpot CRM: No. Zendesk or Freshdesk offer more helpdesk features for less money.
For small teams: Start with free. Upgrade only when you need multiple agents.
Comparison with Alternatives
| Tool | 5 Agents | 10 Agents | 25 Agents |
|---|---|---|---|
| HubSpot | $135/month | $1,700/month | $6,200/month |
| Zendesk | $275/month | $550/month | $1,375/month |
| Freshdesk | $75/month | $150/month | $375/month |
Insight: HubSpot is competitive at small scale but gets expensive quickly due to CRM requirements.
What Real Users Say About HubSpot Service Hub
Overall sentiment: HubSpot Service Hub holds a 4.3/5 rating on G2 with 313 mentions praising ease of use, but faces criticism for pricing starting at $90/agent/month and slow customer support response times.
What users consistently praise:
G2 reviews emphasize the platform's easy-to-use design with "exceptional" ratings for getting started quickly. The all-in-one CRM integration, connecting marketing, sales, and service data, receives consistent praise from teams wanting unified customer views. Lagrowthmachine notes the free CRM tier includes unlimited users, providing real value for startups testing the platform. Automation capabilities and detailed reporting tools satisfy teams needing sophisticated workflow management without technical complexity.
Recurring complaints:
Trustpilot reviews (January 2026) document significant customer service issues, with one user describing "unprofessional, disrespectful" support interactions when trying to resolve plan issues. Pricing escalates quickly. Tldv.io and Featurebase note the steep costs when scaling, with Marketing + Service Hub Professional reaching $3,500-$4,500/month compared to leading alternatives at $900-$1,400. The learning curve for beginners remains substantial. Integration troubleshooting with third-party tools creates frustration according to SmartBugMedia reviews.
The non-obvious takeaway:
Reddit r/hubspot discussions reveal a common pattern where companies adopt Service Hub for its CRM integration but later face "suite lock-in." The convenience of unified data makes migrating individual components (service, marketing, sales) prohibitively expensive and complex, effectively trapping growing companies in pricing tiers that outpace their budget.
Sources: G2, Lagrowthmachine, Trustpilot, Tldv.io, Featurebase, Reddit. Data aggregated February 2026.
HubSpot Service Hub Price Tracker
We monitor HubSpot Service Hub pricing weekly and log every change. Here's what our data shows.
Current Verified Prices
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $20/agent/mo | $15/agent/mo |
| Professional | $100/agent/mo | $90/agent/mo |
| Enterprise | $150/agent/mo | $130/agent/mo |
Price stability: 🟢 Stable
No price changes detected across 5 data points. This tool has stable, predictable pricing.
Quick facts:
- Free tier: Yes. No credit card required
- Lowest paid plan: $20/mo
- Tracking since: January 18, 2026
- Last verified: February 15, 2026
- Data points: 5
This section is auto-generated from our pricing database and updated weekly. Prices verified against official HubSpot Service Hub pricing pages.
The Bottom Line
HubSpot Service Hub pricing is complex because it depends on CRM pricing. For small teams (under 5), it's competitive. For larger teams, the CRM requirement makes it expensive compared to standalone helpdesk tools.
The value proposition: unified customer data across sales, marketing, and support. If that matters to your business, the cost is justified. If you just need tickets, look elsewhere.
- HubSpot Service Hub review. Full feature analysis
- HubSpot vs Zendesk. Direct comparison
- HubSpot vs Salesforce. Enterprise CRM alternatives
Related Articles
- Hubspot Service Hub Review. Complete feature analysis
- How to Choose Helpdesk Software. Selection framework
- Best Helpdesk for Small Business. Top picks
Annual vs Monthly Billing
HubSpot incentivizes annual commitments with significant discounts:
| Plan | Monthly | Annual | Savings |
|---|---|---|---|
| Starter | $45/agent | $18/agent | 60% |
| Professional | $90/agent | $72/agent | 20% |
| Enterprise | $120/agent | $120/agent | 0% |
The catch: Annual plans require upfront payment. For a 10-agent Professional plan, that's $8,640 paid immediately versus $900/month.
Recommendation: Start monthly. Once you're confident HubSpot is the right long-term choice, switch to annual for savings.
Negotiating HubSpot Pricing
HubSpot's listed prices aren't always final. Enterprise customers (50+ agents) can negotiate:
- Multi-year commitments: 15-25% discounts for 2-3 year contracts
- Bundle discounts: Adding Marketing or Sales Hub reduces per-hub costs
- Growth discounts: Rapidly scaling companies sometimes receive custom pricing
- Non-profit/education: Up to 40% off for qualified organizations
Negotiation tip: Speak to sales rather than buying online. Enterprise reps have flexibility not available through self-serve.
Frequently Asked Questions
Do I need HubSpot CRM to use Service Hub?
Yes. Service Hub is an add-on to CRM, not standalone software. You cannot purchase Service Hub without at least the free CRM tier.
Is the free plan really free?
Yes, for 1 agent forever with no credit card required. However, it's limited to basic ticketing and live chat. Most growing teams outgrow it within months.
Can I use Service Hub without other HubSpot products?
Technically yes, but practically no. The value comes from CRM integration. Without it, you're paying premium prices for basic helpdesk features.
How does pricing compare to Zendesk?
Similar at small scale (under 5 agents). More expensive at scale due to CRM requirements. A 25-agent team pays roughly 4x more for HubSpot than Zendesk.
Is there a discount for non-profits?
Yes, HubSpot offers significant discounts for non-profits and educational institutions. Contact their sales team with your 501(c)(3) documentation.
Can I downgrade if I over-purchase?
Yes, but only at renewal. HubSpot locks you into your plan tier for the contract period. Downgrade requests take effect at the next billing cycle.
What's the minimum cost to get started?
Free for 1 agent. For teams of 2-3, expect $135-270/month including CRM Starter. Professional plans start at $1,250/month for 5 agents.
Erika A.
Pricing & Comparison SpecialistErika breaks down SaaS pricing tiers, hidden fees, and value-for-money across helpdesk and customer support tools at AgentWhispers. Her comparison frameworks help teams make informed purchasing decisions.