Zoho Desk stands out in the helpdesk market for one compelling reason: it offers a real, working free plan and affordable paid tiers that scale without breaking budgets. For cost-conscious teams, understanding exactly what each plan delivers and where costs hide is important.
This guide breaks down Zoho Desk's five-tier pricing structure, from free to enterprise, with real-world cost scenarios and comparison against competitors.
Plans at a Glance
| Plan | Monthly Price | Annual Price | Agents | Best For |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 3 | Micro teams testing helpdesk software |
| Express | $7 | $5.60 | Unlimited | Small teams needing basic ticketing |
| Standard | $20 | $14 | Unlimited | Growing teams needing automation |
| Professional | $35 | $23 | Unlimited | Established teams requiring advanced features |
| Enterprise | $50 | $40 | Unlimited | Large teams needing enterprise security |
Key advantage: Unlike per-agent competitors, Zoho Desk's paid plans support unlimited agents. You pay for features, not headcount. This makes it uniquely affordable for growing teams.
Free Plan: $0
Zoho Desk's free tier is actually usable, not just a teaser:
What's included:
- Up to 3 agents (hard limit)
- Email ticketing
- Basic knowledge base (Help Center)
- Predefined SLA rules
- Mobile apps (iOS/Android)
- Community support
Critical limitations:
- No automation rules
- No custom fields
- No time tracking
- No multi-brand support
- No advanced analytics
- Community support only (no email/chat support from Zoho)
Who should use: Startups with 1-3 support agents, businesses testing helpdesk software before committing, or side projects with minimal support needs.
When to upgrade: When you need a 4th agent or require automation. Both require paid plans.
Express Plan: $7/User ($5.60 Annual)
The entry-level paid plan removes the 3-agent limit:
What's included:
- Unlimited agents
- Work Modes (automatic ticket organization)
- Customer happiness ratings
- Basic workflow rules (limited)
- 24/5 email support from Zoho
Key features unlocked:
- Multi-agent collaboration
- Basic SLA management
- Ticket templates
- Canned responses
- Social media integration (limited)
Real-world cost: A 5-agent team pays $35/month ($28 annual). Compare to Freshdesk's $75/month or Zendesk's $95/month for similar functionality.
Best for: Small teams of 3-8 agents who've outgrown the free plan but don't need heavy automation.
Standard Plan: $20/User ($14 Annual)
Zoho Desk's most popular tier adds automation and integrations:
Everything in Express, plus:
- Advanced workflow automation
- Custom fields on tickets/contacts
- Time tracking
- Multi-department support
- Customizable dashboards
- 100+ integrations
- API access
- Basic AI assistance (Zia)
Automation capabilities:
- Conditional workflow rules
- Auto-assignment based on skills/load
- Escalation rules
- Notification triggers
- Macro actions
Integration highlights:
- Zoho CRM (native)
- Zoho Analytics
- Slack, Microsoft Teams
- Shopify, WooCommerce
- Salesforce, HubSpot
Real-world cost: A 10-agent team pays $200/month ($140 annual). This is 40-60% cheaper than equivalent Zendesk or Freshdesk plans.
Best for: Growing teams of 8-20 agents needing automation and integrations without enterprise complexity.
Professional Plan: $35/User ($23 Annual)
Advanced features for established support operations:
Everything in Standard, plus:
- Multi-brand support
- Advanced AI features (Zia)
- Advanced reporting and analytics
- Round-robin assignment
- Custom ticket templates
- Advanced SLA management
- Telephony integration
- 24/5 chat support from Zoho
AI capabilities (Zia):
- Sentiment analysis
- Auto-tagging
- Response suggestions
- Anomaly detection
- Trend forecasting
Multi-brand support: Manage separate helpdesks for different products, regions, or business units under one account. Each brand gets:
- Unique Help Center
- Custom branding
- Separate email addresses
- Isolated ticket queues
Real-world cost: A 15-agent team pays $525/month ($345 annual). Still 30-40% cheaper than equivalent enterprise competitors.
Best for: Mid-market companies with 15-50 agents, multi-product companies, teams needing advanced analytics.
Enterprise Plan: $50/User ($40 Annual)
Maximum security and customization:
Everything in Professional, plus:
- Advanced data encryption
- Field-level security
- IP restrictions
- Custom roles and permissions
- Sandbox environment
- 24/7 phone and chat support
- Dedicated account manager (100+ agents)
- Custom contract terms
Security features:
- SOC 2 Type II compliance
- GDPR compliance tools
- Data residency options (US, EU, India, Australia)
- Advanced audit logs
- Single sign-on (SAML)
Enterprise-only capabilities:
- Custom module development
- White-labeling options
- Volume discounts (500+ agents)
- Onboarding assistance
Real-world cost: A 50-agent team pays $2,500/month ($2,000 annual). Compare to Zendesk Enterprise at $5,000+ for similar features.
Best for: Large enterprises, regulated industries (healthcare, finance), teams with strict security requirements.
Implementation and Setup Costs
Getting started with Zoho Desk is straightforward, with most teams completing basic setup within 1-3 days. The platform offers a guided setup wizard that walks you through essential configurations including email channels, ticket forms, and user roles.
Data migration from other platforms is well-supported. Zoho Desk provides free import tools for popular platforms like Zendesk, Freshdesk, and Gmail. These tools handle tickets, contacts, knowledge base articles, and basic configurations automatically. Custom fields and complex workflows may require manual recreation.
Training requirements are minimal due to Zoho Desk's simple interface. Most agents become productive within a few hours. The company provides extensive documentation, video tutorials, and community forums. For larger teams, plan for 1-2 weeks of reduced productivity during the transition period.
Initial setup costs are typically limited to staff time. Unlike enterprise competitors, Zoho Desk doesn't require expensive consultants for basic implementation. However, complex configurations or custom integrations may require developer time or third-party assistance.
Migration from Other Platforms
Switching to Zoho Desk from competitors is relatively painless. The platform's import tools support most major competitors, and the unlimited-agent model eliminates concerns about license count during transition.
From Zendesk: Use Zoho Desk's Zendesk importer for tickets, contacts, and knowledge base articles. Plan for 1-2 weeks to complete migration including testing. Custom automations need manual recreation.
From Freshdesk: Migration is similar to Zendesk. Export data as CSV files or use Zoho's import tools. The two platforms have similar structures, making this a straightforward transition.
From Gmail or Outlook: Simple migration using email forwarding and import tools. Most teams complete this in under a week while maintaining existing email addresses.
Plan for a 1-2 week parallel operation period where both systems run to ensure no customer requests are lost.
Hidden Costs and Add-Ons
Beyond base pricing, factor in these potential costs:
Zia AI Add-On
While basic AI is included in Professional+, heavy usage requires Zia add-on:
- $10/agent/month for advanced AI features
- Includes advanced sentiment analysis
- Predictive analytics
- Custom AI training
Most teams don't need this. Standard/Professional AI suffices.
Telephony Integration
Voice support requires third-party telephony:
- RingCentral integration: Additional RingCentral subscription
- Twilio integration: Pay-as-you-go Twilio costs
- Zoho's telephony bridge: Usually $5-10/agent/month
Additional Storage
Base plans include generous storage, but heavy attachment users may need:
- $5/month per 10GB additional storage
- Most teams never hit limits
Custom Development
Enterprise teams needing custom modules:
- Zoho Creator integration: $25/user/month
- Custom functions: Developer time costs
Cost Comparison: Zoho Desk vs Competitors
| Tool | 5-Agent Team | 15-Agent Team | 50-Agent Team |
|---|---|---|---|
| Zoho Desk Standard | $100/month | $300/month | $1,000/month |
| Freshdesk Pro | $225/month | $675/month | $2,250/month |
| Zendesk Professional | $495/month | $1,485/month | $4,950/month |
| HubSpot Service Hub | $450/month | $1,350/month | $4,500/month |
Zoho Desk is 50-75% cheaper than comparable alternatives at every tier.
When Zoho Desk Pricing Makes Sense
Choose Zoho Desk when:
- Budget is a primary concern
- You need unlimited agents on paid plans
- You're already in the Zoho ecosystem (CRM, Analytics, etc.)
- You want a real, working free tier
- Per-agent pricing models are cost-prohibitive
- You need multi-brand support without enterprise costs
Avoid Zoho Desk when:
- You need the most polished UI (Zendesk wins here)
- Advanced gamification matters (Freshdesk is stronger)
- You want extensive third-party integrations (Zendesk ecosystem is larger)
- Your team is allergic to Zoho's interface aesthetic
Annual Billing: Worth It?
Annual discounts:
- Express: 20% off ($84/year vs $84/year monthly. Wait, that's not right)
Correct annual math:
- Express monthly: $7 × 12 = $84/year
- Express annual: $5.60 × 12 = $67.20/year
- Savings: $16.80/year per agent
For a 10-agent Standard team:
- Monthly: $200 × 12 = $2,400/year
- Annual: $140 × 12 = $1,680/year
- Savings: $720/year
Recommendation: If you're committed to Zoho Desk for 6+ months, annual billing is a no-brainer.
Free Trial Details
All paid plans include a 15-day free trial:
- Full feature access during trial
- No credit card required
- Data imports allowed
- Can downgrade to Free plan after trial
- Email support included during trial
Trial strategy: Start with Professional to test advanced features, then downgrade to the tier you actually need.
Migration and Setup Costs
One-time costs to factor:
- Data migration: Free (Zoho provides migration tools) or $500-2,000 for consultant-assisted
- Setup time: 1-2 days for basic config, 1-2 weeks for advanced automation
- Training: Minimal. Zoho Desk is intuitive. Budget 4-8 hours per agent.
Migration advantages:
- Free migration tools from Zendesk, Freshdesk
- CSV import for contacts/tickets
- API for custom migrations
- Zoho offers free migration assistance for 10+ seat deployments
Frequently Asked Questions
Is the free plan really free forever?
Yes, for up to 3 agents. No credit card required, no time limits. It's completely free.
Can I mix plans?
No. All agents must be on the same plan tier.
What happens if I add agents mid-month?
Zoho prorates the charge. Add an agent on the 15th, pay half the monthly rate.
Is there a discount for nonprofits?
Yes. Zoho offers 50% off for verified nonprofits and educational institutions.
Can I change plans anytime?
Yes. Upgrades take effect immediately. Downgrades take effect at next billing cycle.
Does Zoho Desk integrate with non-Zoho tools?
Yes. 100+ integrations including Salesforce, HubSpot, Slack, Shopify, and more.
Is phone support included?
Phone support requires Professional plan or higher. Free and Express get email support only.
How does Zoho Desk compare to Zoho CRM?
Zoho Desk is the helpdesk/ticketing component. Zoho CRM handles sales and customer relationships. They work well together but serve different purposes. Many businesses use both together.
What's the catch with unlimited agents?
There isn't one, technically. However, Zoho Desk's per-feature pricing means you pay for advanced capabilities regardless of agent count. With 50+ agents, competitors' per-agent pricing sometimes becomes competitive.
Can I export my data if I leave?
Yes. Zoho Desk allows full data export in standard formats (CSV, JSON). Your data belongs to you.
The Bottom Line
Zoho Desk's pricing is aggressively competitive. It is 50-75% cheaper than Zendesk and Freshdesk with comparable features. The unlimited-agent model on paid plans is particularly valuable for growing teams.
Best value sweet spot: Standard plan ($14-20/user) for most teams of 5-20 agents. It includes automation, integrations, and AI assistance that competitors charge 2-3x more for.
The catch: Zoho Desk's interface isn't as polished as premium competitors, and the ecosystem is smaller. But if you can live with "good enough" UX, the cost savings are substantial. Often $1,000+/month for mid-size teams.
Final recommendation: Start with the free plan to validate the interface works for your team. Upgrade to Standard annual billing once you're confident. It's the pricing tier where Zoho Desk's value proposition shines brightest.

Erika A.
Pricing & Comparison SpecialistErika breaks down SaaS pricing tiers, hidden fees, and value-for-money across helpdesk and customer support tools at AgentWhispers. Her comparison frameworks help teams make informed purchasing decisions.